China Connect InTheCity 2013


Baidu Masterclass

In addition to China Connect annual two day conference, China Connect InTheCity aims at deciphering China’s cultural, marketing, communication, creative and media environments, through Premium Rendez-Vous with a Special Guest : Kaiser KUO, Director of International Communications at Baidu.

As China becomes an ever more strategic growth zone, it’s mandatory to further decipher its proprietary digital ecosystem (blocked (or small) occidental players), and first entry door : online search. First worldwide search engine in Chinese language, Baidu is an essential platform for any player aiming to reach Chinese netizens (average 600M) and mobile users (average 420M).

“China Connect’s Baidu Masterclass was a fabulous event that was of tremendous value for Baidu—and, we hope, for all the brands, the agencies, and the media outlets in attendance. It was great to have the time to really show potential customers and partners the full range of solutions that Baidu offers, and to better understand the needs of our French and other European customers. The charming and endlessly energetic Laure brought together a terrific group of people from all the right stakeholders. And the venues she chose for the events were absolutely wonderful!” Kaiser KUO


Kaiser KUO

Director of International Communications

BAIDU (China)

Yuhong CUI

Senior Director of Union Business


Mr. Michael CHEN

Key Accounts General Manager, National Channels Regional Sales


Johnny ZHU

General Manager






The Programme

  • 8h30-9h00: Registration, Coffee
  • 9h00-9h15: Introduction by Laure de Carayon, Founder of China Connect
  • 9h15-9h35: “Who’s Baidu: Company milestone, mission, core value, vision, properties, CSR” by Kaiser Kuo, Director of International Communications, BaiduQ&A with Laure de Carayon & Marion Moreau, Editor in Chief
  • 9h40-9h55: “Exploiting Baidu’s Innovation”: From Box computing to Voice & Picture Search, from Baidu Maps to Baidu cloud, Baidu PC Faster …” by Yuhong Cui, Senior Director of Union Business BaiduQ&A with Marion Moreau, Editor in Chief
  • 10h00-10h20: “Understanding Baidu’s Commercial Portfolio logic”: How to Engage with brand core users, How to Recruit new brand users. The Brand Owned and Earned Media, The Brand Territory products, by Yuhong Cui, Senior Director of Union Business Baidu
  • 10h20-10h30: Q&A
  • 10h30-11h00: Coffee Break
  • 11h00-11h40: “Leveraging Baidu’s platforms to innovate: Best Practices” by Michael Chen, General Manager of Key Accounts, National Channels and Regional Sales, Baidu
  • 11h40-11h55: Q&A
  • 11h55-12h25: “Potential Opportunities to Engage with 500M+ Chinese Online Population” by Johnny Zhu, General Manager, CharmClick
  • 12h25-12h40: Q&A
  • 12h40-13h45: LUNCH
  • 13h45-14h45: “From good to great webanalytics strategy in China: how to leverage the best of 2 worlds ?” by Arnaud Rofidal, Ceo altima asiaand Q&A with Yuhong Cui
  • 14h45-15h30: Brand Protection on the Chinese Web : Introduction by Stanislas de Nervo, Managing Director, Co-Founder Datawordsand Q&A with Michael Chen
  • 15h30-16h30: DRINK