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Keynote: “WHY ARE THE CHINESE ATTRACTED BY RUSSIA?”

#Trends for the Russian e-commerce market
# How to solve marketing challenges in Russia
#Success story from a Chinese company

Yandex is one of the largest internet companies in Europe, operating Russia’s most popular search engine and its most visited website. According to LiveInternet, as of December 2014, Yandex generated 59.3% of all search traffic in Russia. Yandex also operates in Ukraine, Kazakhstan, Belarus and Turkey. Search always was and still remains Yandex’s core product, but now has a broader understanding of its role: that of a universal aid, an assistant, a guide to everything that surrounds us. It’s about giving the right suggestion at the right place and time, help making a choice, and the possibility to get things done.


Bernard LUKEY

General Manager

YANDEX EUROPE AG (CH)

Normandy MADDEN

Global Director, Media & Innovation

THE DIGIT GROUP (HK)

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