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2.30-2.50PM: «WHICH STRATEGY TO CONNECT WITH HUNDREDS OF MILLIONS OF FOOTBALL FANS ACROSS CHINA»

Even if France is the first national association to open an permanent office in China, the FFF’s interest for the Chinese project seems belated compared to other foreign clubs, professional leagues and federations. After a brief description of its strategy, attendees will hear about the evolution of the digital approach in the FFF daily operations.

Key takeaways:
– Whats is the strategy of the FFF in China and how digital solution can help to implement it ?
– Approached by several stakeholders, which key arguments convince the FFF to pickup one or another to work with.

 

Romuald NGUYEN

China Director

FRENCH FOOTBALL OFFICE (CN)

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