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Keynote: SO HOW DOES CHINA CONNECT ? INTRODUCTION TO THE LAND OF QR CODES

Connecting between the Offline, physical world and the Online, digital world is a global imperative for brands and enterprises. China is considered the leading O2O market worldwide, making heavy use of QR Code technology for just about anything, from digital marketing, through mobile commerce, to brand protection. This session will introduce the amazing O2O market in China, share interesting O2O and QR Code case studies, and provide recommendations for foreign brands and startups looking to succeed in China.

Visualead, an Israeli startup that has ecently secured an investment from e-commerce giant Alibaba Group.

Oded ISRAELI

VP Marketing

VISUALEAD (Israël)

Normandy MADDEN

Global Director, Media & Innovation

THE DIGIT GROUP (HK)

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