China Connect Exclusivity: Razorfish and N°1 Eyewear retailer GrandVision will present for the first time, a truly omnichannel experience first developed in China, to be deployed next in GrandVision 5 000+ stores across 40+ countries
An omnichannel experience, bundling GrandVision eCommerce website with its inventory and customer management systems, its in-store interactive experience and every sales associate POS system. The result: a platform that takes into account the entire customer journey and tracks each interaction the customer has with the brand.
Senior Vice President, Retail and Commerce
Head of Retail Business Development
GRAND VISION China