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12.25-1PM – Panel: “UK LEARNINGS & PERSPECTIVES ON CHINESE CROSS BORDER eCOMMERCE FOR EUROPEAN MARKETERS”

  •  Overview of UK brands utilizing E-commerce channels, covering key opportunities, challenges and future outlook for European marketers
  • “Base Formula” case study: the hurdles to start selling in China, now available on Tmall Global, JuMei and Taobao

Jackie MCKELLAR

Marketing Director

BASE FORMULA LTD (UK)

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