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9.00-9.20AM: “MAKING YOUR E-COMMERCE PLATFORM INTO YOUR BRAND CHANNEL”

China’s e-commerce channel is growing rapidly, faster than anywhere in the world.  But most brands still relegate their e-commerce strategy and platform to their trade marketing department, leaving it to the mercy of promotions, bulk purchases and discounts.  Your Tmall or JD site is your key point of communications with Chinese consumers, but it often lacks a clear brand message and experience.  James Bay will show how brands can evolve their e-commerce strategy and deliver strong brand communications, relying less on discounts to drive volume.

James BAY

Managing Partner

WUNDERMAN COMMERCE (CN)

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