PART 1: WeChat is the 800-pound-gorilla in the room you can’t ignore in China digital.
- Where’s it heading this year?
- Let’s take a deep dive into the internal and external factors that will drive change on WeChat over 2017.
- How can marketers and brands can position themselves to leverage the new opportunities?
PART 2: The sustainability of media’s broken advertising based business model has never been under question more in America and Europe. Yet in China VCs and investors are looking on eagerly as a new golden era for content providers opens up online. Chinese are increasingly willing to pay for quality knowledge, entertainment and community online. Powered by the ubiquity and convenience of mobile payments, new business models are being created that don’t exist outside China. Something that would have been unthinkable years before.