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Keynote: “OCCASION-MARKETING: A MUST TO RECRUIT CHINESE CONSUMERS”

  • What’s Occasion Marketing (Festival, Seasonal, Consumers);
  • Importance of Occasion Marketing in China to reach consumers;
  • How to win in Occasion Marketing
  • How digital including mobile and O2O should play a key role in Occasion Marketing.

Pierre ABADIE LACOURTOISIE

Regional Director, Digital Marketing & Ecommerce APAC

ESTEE LAUDER (HK)

Normandy MADDEN

Global Director, Media & Innovation

THE DIGIT GROUP (HK)

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