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11.15-12AM – Keynote: “LEVERAGING CHINA DIGITAL ECOSYSTEM TO TRULY ENABLE A CROSS-CHANNEL STRATEGY”

  • The importance of online consumption and online behaviors in China and how it shapes how to engage as a brand
  • The various vertical of cross-channel: content, sale, service. How to address all 3?
  • How to leverage China innovative digital ecosystem ?
  • From China to Asia: how China model helps us prepare for the rest of Asia (if not the world)

Julien CHIAVASSA

APAC Digital and E-commerce Director

CLARINS (Singapore)

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