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3.40-4PM – Keynote “IS YOUR WECHAT STRATEGY SMART ENOUGH?”

If these tactics aren’t in your WeChat arsenal, then your China digital strategy is already obsolete.
Learn the fundamentals of:
  • Smart segmentation
  • Influencer identification and advocate outreach
  • Intelligent (Re)Targeting
  • Proven drive to online/offline POS tactics
Social CRM tools designed specifically for WeChat, allow brands to collect deep data and track not only conversations, but also travel habits and even a user’s level of  influence. We will explore how you can put this information to work for your brand by implementing an intelligent WeChat Social CRM strategy.

Kate TRATTEN

European Communications Director

CURIOSITYCHINA (CN)

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