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Keynote: “HOW DS SUCCESSFULLY ENTERED THE VERY COMPETITIVE CHINESE PREMIUM AUTOMOTIVE MARKET”

– DS, a unique positioning embodying the French luxury know how in the car industry
– A journey in China, from Citro├źn premium line to PSA group’s Premium Brand
– Starting a new premium Brand, creating unique Brand content and embarking communities on the web


DS China

 

Arnaud RIBAULT

Vice President Global Sales & Marketing

DS (FR)

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