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Keynote: CONNECTED TV IN CHINA AND HOW TO MARKET IN AN INTEGRATED TV ENVIRONMENT

#  Understanding the impact of Connected TV streaming devices – market penetration & consumer usage
#  China Connected TV ecosystem and the opportunities it presents
#  How can we cross the chasm from early adopters to broad adoption?
# How to market in an integrated TV environment and define metrics for success
# Looking to the future:  Brands, creativity, data-sciences and the impact on the Connected TV ecosystem

Miryana JOKSOVIC

VP, Global Brand Growth Strategy

YuMe (China)

Stéphane HAUSER

Managing Director

IAB FRANCE (FR)

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