Michael C.ENOCH, General Manager Mercedes-Benz Arena Shanghai
Industry veteran Michael Craig Enoch, is the accomplished General Manager of the Mercedes-Benz Arena, Shanghai. Enoch has been proven as a skilled leader with over thirty-five years of experience in the public assembly industry. He has had many different roles in this business in all facets of venue management, operations, project management, design, talent buying, marketing, event promotion and technical production.
Enoch has held positions at Amway Center Arena in Orlando, Fl., the Rose Garden Arena in Portland, OR. as Facility General Manager, the Queen Sirikit National Convention Center in Bangkok, Thailand as Senior Vice President, Thomas & Mack Center Arena in Las Vegas, NV as Director of Operations, Coors Amphitheatre for House of Blues Concerts in San Diego, CA as General Manager and a Vice President at Live Nation Entertainment for Venue Design & Construction in Beverly Hills, CA. He now brings his capable experience to his new position at the Mercedes-Benz Arena, for the Chinese-American Joint Venture Company AEG-OPG Sports & Entertainment, with a commitment to establish the venue as China’s premier performance event center. Enoch arrived in Shanghai in November 2012 to head operations for the Mercedes-Benz Arena. The 365-day-a-year live entertainment & lifestyle destination which redefines the term “world class” by delivering unprecedented service and public interactions exceeding expectations of artists, sponsors, guests and business partners.
Born and bred in West Virginia, and a US Air Force veteran, he completed his Bachelor of Arts Degree, in Theatre and Broadcasting from Marshall University, as well as doing graduate work at the University of Nevada Las Vegas in Public Administration.
Enoch describes moving to China as “a challenge and career defining opportunity that provides tremendous motivation”. He adds: “China is the focus of the world’s business communities and the facility management and entertainment industries share that focus. The country presents many unique opportunities including developing new entertainment offerings. It’s not just about coming to see an event, its how patrons expectations can be changed and then exceeded.”