Founder & CEO of LUISAVIAROMA.COM
Florentine Andrea Panconesi has fashion in his DNA.
He grew up in his grandmother Luisa’s store in Via Roma in Florence, right where LUISAVIAROMA is located today. As early as the 70’s Andrea Panconesi was revolutionizing the family business, which offered more classic products at the time, and transformed it into an avant-garde concept store.
His talent and his instincts are the driving force behind his innovative and pioneering nature.
Early in his career, he renovated the store windows in Via Roma, elevating them from product displays to a theatrical stage that set the scene for emotional experiences, interpreted trends and focused on visual components.
These window dressings were the start of LUISAVIAROMA’s unmistakable brand identity. In December 1999, Andrea Panconesi founded LUISAVIAROMA.COM, an endeavour truly ahead of its time that earned him press citations like “pioneer in fashion e-commerce”.
Today, LUISAVIAROMA.COM is a top online luxury fashion destination for men, women and children with 4.000.000 unique visitors per month and worldwide shipping.