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Sophia ONG

Sophia Ong is GM of Strategic Partnership and Key Account Service at Tencent Online Media Group with responsibility of leading major sponsorship and partnering initiatives for top brand advertisers. By driving digital marketing solution with greater media integration and innovation derived from in-depth understanding of clients’ demand, to help advertisers achieve their business objectives and vision.

Notable is her five years as GM of Planning & Implementation in Tencent before she taking over the advertising department role, Sophia created and upgraded the proprietary digital marketing methodology Tencent MIND ( Measurability, Interactivity, Navigation, Differentiation) which has been recognized as thought leadership in the China Digital marketing field.

In 2013, Sophia was named 《Ad Age》Woman to Watch China , 4th Golden Click Award for Most Charismatic Female Executive , Tiger Roar Award Outstanding Executive.

Prior to joining Tencent, she served in marketing and strategic business development at several companies, such as VP of Digital in Carat China, responsible for digital media strategic growth plan and client solution. She was General Manager at Universal McCann Taiwan with responsibility of company operation. She was a charter member and board member of the Online Media & Marketing Association Taiwan.  Her experience and perspective from both the media and agency’s side has made her a highly sought after speaker from clients and industry forums.

翁诗雅,腾讯网络媒体事业群KA客户服务部总经理,负责为品牌广告主提供完善的数字营销解决方案与服务。通过对客户需求深入的理解与洞察,结合数据分析、媒体整合与创新策略,使广告主们在数字媒体营销战略上取得更有价值的成果。加入腾讯6年以来,前期担任策划交付部总经理,于期间创建并持续升级腾讯独有的数字营销方法论MIND。并以此成为行业风向标,引领中国数字媒体实效营销。

在加入腾讯公司之前,Sophia曾担任凯络媒体中国副总裁,负责中国地区数字媒体运营。且曾任职于优势麦肯台湾分公司总经理,并担任台湾互联网广告媒体协会的理事。在中国服务期间并获得了2013年《Ad Age》Women to Watch中国年度最值得瞩目女性奖、第四届金鼠标年度营销最具魅力女性高管、中国经典传播虎啸大奖杰出新锐人物大奖等殊荣。

https://www.tencent.com/zh-cn/index.html

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