Patrice Nordey

is a digital veteran with over 15 years of e-Business experience across Europe and Asia Pacific (China, Japan & South Korea)

As founder & CEO of the shanghai-based company VELVET (, he supports international groups to deploy Digital Marketing & Communication, Social Media and e-Commerce activities in China.

Patrice started his career in 1998 with the creation of, a web magazine acquired in 2008 by “M6 Group”, a leading media company in France.

During 11 years he contributed to drive major digital projects at BNP Paribas. From the strategy department at the Paris headquarters, to Shanghai where he was appointed APAC CEO of L’Atelier, the digital innovation arm of the group.

During the last 10 years in Asia, Patrice consulted for numerous companies such as L’Oreal, LVMH, Richemont, Lane Crawford, Galeries Lafayette, Lagardère, Converse, Christian Louboutin, Hermes, Yves Saint-Laurent, Dior, Kering or Puma among others.