In his twenty+ years of advertising experience he worked for agencies such as Ogilvy, Proximity and Interone Worldwide covering brands such as BMW, MINI, Volkswagen, Citroën, BOSCH, IBM, Vodafone, Bank Austria, Nestlé and Unilever.
In the years 2005-2010 he was Executive Creative Director for BMW launching every single BMW model into the Chinese market. He also launched the BMW 3 Series and the BMW 7 Series globally.
In 2011 he invented the co-creation platform ‘The People’s Car Project’ for Volkswagen. A project that has won him and his agency national and international accolades in Cannes Lions, Spikes Asia, London International, DMA, Epica, Effies, John Caples and AME.