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KEN HONG

GM, Business Strategy & International BD

In April 2012, Ken joined Sina Weibo as the GM of Weibo Marketing Strategy, helping Sina develop its popular Weibo platform into a powerful marketing platform for advertisers and agencies. Since then, he has worked with MNCs, large Chinese enterprises and advertising agencies on various social media marketing programs including Social Advertising, Social CRM and Social Commerce. In 2014, his role was expanded to Weibo Commercial Operations. He is now also responsible for Commercial Products Operations, Platform-Event Marketing Solutions, Customer Insight Group the Brand advertisers’ PR/Marketing function and a frequent speaker at various industry conferences.

Between June 2010 and April 2012, Ken was the China Managing Director for Razorfish & Digitas, two of the top digital agency networks in the world. He sets the overall strategy and manages the day-to-day operations for both agencies. He takes an active role in helping clients like Nike, Unilever, L’Oreal, Cartier, Tourisam New Zealand and many others defining digital strategy and developing innovative marketing programs. Previously, Ken was the VP of Strategy, Analytics and Innovation with the Razorfish Seattle office.

Ken holds a BBA degree in Finance from Stetson University and a MBA degree from University of Florida.

http://weibo.com/

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