CEO, CARAT CHINA
As CEO of Carat China, Ellen is responsible for driving innovation across the company and our clients. An award winning strategist with over 18 years experience, she will continue to elevate the delivery of convergent communication solutions for Carat’s extensive portfolio of leading Chinese and global advertisers.
In an environment where the boundaries between by creative and media agencies are converging, Ellen’s collaborative approach is invaluable to helping solve clients business problems.
Prior to joining Carat, Ellen was the Group Managing Director of McCann Worldgroup Shanghai and led the development of group strategic architecture, playing a key role in creating a culture of innovation and disruption across Greater China.
As one of the first generation of local planners in Mainland China, Hou has been recognised for setting new standards and was celebrated in 2015 by Advertising Age as one of their ‘Women to Watch’.