is CEO of WITHINLINK.
Bessie Lee is Founder and CEO of Withinlink, a China-based startup incubator and early- stage venture fund focused on marketing technology that supports China’s media communications industry.
With more than 27 years of experience in the media communications industry in Greater China, exclusively across a number of WPP companies, Ms. Lee draws upon an extensive network of thought leaders as well as a team of C-suite media and marketing executives, investment professionals and entrepreneurs, to offer extensive experience in business management and networks to fund and mentor startups and to create winners.
Prior to founding her own company, she was CEO of WPP China since 2013, where she was responsible for 14,000 employees and more than $1 billion in annual revenue.
Ms. Lee also served as the CEO of GroupM China. During her seven-year tenure, GroupM’s media billings in the country tripled, and GroupM was named the number one media holding group in China in terms of billings for five consecutive years from 2007 to 2012, according to RECMA.
As one of the most experienced and highly respected individuals in China’s media industry, Ms Lee’s professional success is reflected in the many hats she wears as a frequent media commentator, blogger and a highly sought-after international public speaker, having presented many times at Cannes Lions’ International Festival of Creativity, FT Future of Marketing, and RISE.
Ms. Lee is an independent director on the board of Ecovacs, the world’s second largest robotic appliance company.
She has received a number of international awards for her contributions to the media industry, including the 1990 Institute’s IGNITE Award in the US (2017), China’s Business Mulan Award, from China Entrepreneur (2012); Media Person of the Year, from the Communication University of China (2010); Media Person with Major Contribution to the Industry by China Advertising (2010); China’s top 10 most creative media professionals by the China Economic Newspaper Association (2007); and China’s top business women leaders by the All-China Women’s Federation (2006).
Ms Lee is a co-founder of the Mobile Marketing Association in China and in 2017, she was elected co-chair to lead the association on key industry issues in a market with the highest mobile Internet population in the world.
An avid tennis fan, Ms. Lee is also a member of the Women’s Tennis Association Global Advisory Council, where she advises the association on advertising, publicity and marketing in the Asia-Pacific region, particularly in China. Ms. Lee was also named a member of the World Economic Forum’s Global Agenda Council on Women’s Empowerment 2010.
Ms. Lee holds a Master’s degree in communications at the Illinois State University, USA. Ms. Lee is based in Shanghaï