Head of Product, iClick Interactive Asia Limited
Yan Lee is currently Head of Product of iClick Interactive Asia Limited. Yan leads iClick’s Products Team to develop programmatic marketing solutions that alleviate advertisers’ pain points and help them raise overall effectiveness of their integrated digital marketing campaigns.
Yan Lee possesses 10 years of experience in digital marketing and products, with a focus on big data advertising platforms as well as business ecosystem infrastructure. Yan’s experience provides him with the insights to enable him to thoroughly understand advertisers’ needs as well as recognize the importance of data in conducting effective programmatic marketing.
Before joining iClick, Yan was the Founding CEO of Buzzinate, a leading demand side platform (DSP) and data service provider in mainland China. He had also held strategic advertising roles at several 4As agencies serving automobile, FMCG and retail clients before founding the DSP startup.
In 2012, Yan was named by Forbes China as one of China’s “30 Under 30” Entrepreneurs.
Yan holds dual Bachelor Degrees in Advertising and Corporate Management from National Chengchi University in Taiwan, and an MBA Degree from China Europe International Business School (CEIBS) in Shanghai, China.