THE EUROPEAN CONFERENCE ON MARKETING, DIGITAL & MOBILE IN CHINA
“Again congratulations for Chinaconnect organization. The lectures were of very good level”– Philippe MEYER, Senior media project manager RICHEMONT
WHAT IS CHINA CONNECT
China Connect is the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile. This unique event is reaching out to an audience of top level European marketing and digital decision makers from luxury, cosmetics, fashion, retail, FMCG, Food & Beverages, automotive, services, communication, media and the international press focusing on the Chinese market.
WHY SHOULD YOU COME
Meet the most influential digital players and innovative brands from China, and access the highest level insights to engage and sell to China’s increasingly savvy and discerning consumers:
- Develop your expertise on China’s unique and ever-changing digital scene,
- Connect with the sought-after marketers in China,
- Explore new business opportunities with leading Chinese digital / mobile and marketing / telecommunication / media players.
THEY SPOKE AT CHINA CONNECT 2012
Head of Intl. Business Development
General Manager, Eastern China
Owner & Head of Design
FEI WANG EYEWEAR
Head of MEC
Founder and CEO
KANTAR MEDIA CIC
E-commerce Senior Manager
Founder & CEO
META DESIGN (CHINA)
For its first edition June 2011, upon the theme « Time to Engage with Chinese consumers », China Connect aimed at showing The Big Picture of Chinese digital landscape and marketing stakes, in the Middle Kingdom fast growing market.
Chinese people are serious shoppers, super connected, becoming more savvy, worldly – Chinese mindset, global lifestyle – and discriminating. China Connect 2012 will highlight E- and M-commerce markets stakes and opportunities, and dig deeper on Consumers Insights, with a focus on Youth Entertainment and Luxury habits, and Brand Building, with a focus on Product Design and Visual Identity.
Theme: “E and M-commerce in the Age of Brand Consciousness”
‘Branding in China: From Product Design to Visual Identity’
(Thursday 22 Morning)
“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works” –Steve Jobs, 1993 in Wired , “China knows the future lies in Design” 2011 Beijing Design Week
2 quotes, 2 worlds, 18 years in between, but the same striking truth. Foreign companies facing a fiercer competition from Chinese companies, know too much how much it’s true, as we witness China’s ambition to not only address worldwide demand for « cheap » mass-market products, but reach the ultimate goal/ »graal »: have the World forget about « Made in China » and recognize « Designed in China ».
Whether it’s in Fashion, Automotive (Mercedes inaugurated its 5th worldwide Design Center in Beijing in July), FMCG (same for Philips Design Center early 2011 in Shanghai) or Hospitality (Hilton launches its Chinese brand) etc…product design to fit local demand, and branding, matter always more, as China also aims to create cosmopolitan and sophisticated brands, Chinese in spirit and craftsmanship, blended with modern technology and marketing.
How tailor global ranges to meet local needs, make localized products in a way that’s less about design and more about fit ? How much is this relevant to the Luxury market? From « Made in China to Designed In China: which reality and opportunities for western brands? What is a successful branding in China? etc…
With: Tammo de LIGNY (PHILIPS), Fei Wang (FEI WANG Eyewear), Nadine COTTET and Philippe KERMOAL (WATERMAN-PARKER), Stefanie DIERS (META DESIGN), Benjamin LOYAUTE (Curator & Design Historian)…
‘E and M-commerce: the ultimate shopping destinations ?’
(Thursday 22 Afternoon and Friday 23 Morning)
- Chinese e-commerce is a vibrant scene, ever more competitive – with new players such as Tencent QQBuy, and concentrating – Alibaba partnering with many rivals, aiming at being a one-stop solution for shoppers. Chinese and western e-tailers, FMCG and luxury brands, will share their experience and vision to fit and reach the growing demand of eager, richer, and addicted on(the-go)line consumers. From fully owned e-commerce brand sites, to a partnership with a specialist e-commerce player or a flagship store on Chinese biggest e-commerce platforms, digital strategies vary in a fast evolving landscape. What about mobile, with a billion users including more than a third browsing on the internet ?
- Where/when should you leverage third parties’ capabilities/assets rather than maintain in-house control ? How (can) Luxury meet the largest traffic/audience in China ? Who else in the world is more SOcial, LOcal and MObile than Chinese consumers…but are usages following ? How to optimize on and off shopping experiences ? How can brands leverage the potential of 356 million internet mobile users ?
With: Anne Laurence VELLY (LAGARDERE (+ELLESHOP.COM.CN)), Hélène Saurais (ADIDAS), Gaël BURLOT (GLAMOUR SALES), Karen HO (MEC INTERACTION), Normandy MADDEN (THOUGHTFUL CHINA), Mindy SUN (SINA Weibo), Thomas REEMER (88tc88), Mykim CHIKLI (ZENITHOPTIMEDIA), …
“Youth Forward: Entertainment and Luxury Habits”
(Friday 23 Afternoon)
- Among Chinese netizens, 57% are under 29 years old, 80% under 40. Chinese people spend 4 hours a week watching videos (2 times more than their american counterpart). The Chinese luxury buyer is the youngest in the world. Enough to dwell upon the latest insights on this key target, driver of China growth.
- What it is to be young in China today ? How do they entertain on&off line, how do they socialize with their peers, how (luxury) brands engage with them ? etc…
With: Lee LI (YOUKU.COM), Sam FLEMMING (CIC), Normandy MADDEN (THOUGHFUL CHINA), Mindy SUN (SINA Weibo) Karen HO (MEC INTERACTION)