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CHINA CONNECT PARIS 2011

THE EUROPEAN CONFERENCE ON MARKETING, DIGITAL & MOBILE IN CHINA

“The event was well attended and for a first-time event on China, marketing and digital, the content presented over the 2 days was comprehensive, to say the least.” – Jeff KWEK, Head of Branding, TENCENT

WHAT IS CHINA CONNECT

China Connect is the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile. This unique event is reaching out to an audience of top level European marketing and digital decision makers from luxury, cosmetics, fashion, retail, FMCG, Food & Beverages, automotive, services, communication, media and the international press focusing on the Chinese market.

 WHY SHOULD YOU COME

Meet the most influential digital players and innovative brands from China, and access the highest level insights to engage and sell to China’s increasingly savvy and discerning consumers:

  • Develop your expertise on China’s unique and ever-changing digital scene,
  • Connect with the sought-after marketers in China,
  • Explore new business opportunities with leading Chinese digital / mobile and marketing / telecommunication / media players.

THEY SPOKE AT CHINA CONNECT 2011

Thomas CRAMPTON

APAC Director of Social Media

OGILVY (CHINA)

Birgit GEBHARDT

Managing Director

TRENDBÜRO (GERMAN-CHINA)

Bryce WHITWAM

General Manager

WUNDERMAN (China)

Mateo EATON

Deputy General Manager Entertainment Sports Partnerships

GroupM (CHINA)

Anina TREPTE

Founder

360 FASHION NETWORK (CHINA)

David LIU

CEO

JIEPANG (CHINA)

Jeff KWEK

Head of Strategy & Branding, Online Media

TENCENT (CHINA)

Laurence LIM-DALLY

CEO

CHERRY BLOSSOMS (HK)

Sam FLEMMING

Founder and CEO

KANTAR MEDIA CIC

AGENDA

China Connect is the first event, taking place in Europe, dedicated to marketing, internet, social media and communication in China.

China fast growth, rising middle class and super-rich, will strongly impact our western economies, and urge companies to understand its culture, consumers expectations and attitudes. How to market your brand in China, build brand awareness and loyalty, drive social media engagement, develop online branded community, engage with 857 millions of chinese mobile users… ?

THEME: “Time To Engage With Chinese Consumers”

This first edition will tackle 3 realities of China society: a growing disposable income, a fragmented market, a hugely fragmented media landscape.

 


 

DAY 1 – Thursday, June 16th

Consumers, Branding, Social Media 

 

  • 8.00-8.45 Registration, Breakfast
  • 8.45-8.50 Welcome address, Laure de Carayon
  • 8.50-8.55 Introduction by Olivier Fecherolle, CMO VIADEO Group
  • 8.55-10.30 THE MODERNIZING CHINESE CONSUMER
  • 8.55-9.25 WINNING THE BRAND RACE IN CHINA: CONNECT TO WIN
  • Keynote: Linda TAN, Consumer Insights Director ZENITH OPTIMEDIA (UK)
  • 9.30-9.50VIRTUAL WORLD, REAL TRUST, Digital behaviors across 1-4 tier cities
  • Keynote: Jeff KWEK, Head of Strategy & Branding, Online Media, TENCENT (CN)
  • 9.55-10.20  CHINESE YOUTH : TRENDS & SOCIAL MEDIA INSIGHTS
  • Keynote: Sam FLEMMING, Chairman CIC data (CN) – Video Conference
  •  10.30-10.45 Networking Break
  • 10.45-13.00 BRAND BUILDING IN CHINA
  • Moderator: Marc TUNGATE, author of the weekly column Media Planet at Stratégies
  • THE CHALLENGES OF PRODUCT CONCEPT, NAMING, SLOGAN and VISUAL BRANDING
  • 10.45-11.00 « Why Chinese people love logos »
  • Keynote: Nathalie OMORI, Founder of ZHENJI (FR)
  • 11.05-11.35 « Decoding the Chinese perception of luxury ads »
  • Keynote: Laurence LIM DALLY, Managing Director Cherry Blossoms (HK)
  • ADAPTING TO CONSUMERS HABITS AND LEVERAGING ONLINE DYNAMICS
  • 11.40-11.55 « Reiventing mechanics to preserve a brand DNA »
  • Keynote: Marie DUVAL, Brand Development Platform leader UNILEVER (FR)
  • 11.55-12.05 « Why co-creation can help your brand succeeds in China »
  • Keynote: François PETAVY, CEO eYEKA (FR)
  • 12.05-12.20 « Growing brands in China via direct channels »
  • Keynote: Bryce WHITWAM, General Manager WUNDERMAN (Shanghaï)
  • 12.20-12.35 « How the oldest French cognac house challenged conventions to recruit new consumers »
  • Keynote: Francis PERRIN, Global Brand Director MARTELL Cognac /Pernod Ricard (FR) and Nicolas CHEMLA International Strategy Officer, TBWA Being (FR)
  • 12.35-12.50 HSBC, the World’s local bank: 150 years in China
  • Keynote: Philippe BARBE, Head of Strategy and Marketing CMB, HSBC (FR)
    13.00-14.00 Lunch Break

 

  • 14.00-14.20  CHINESE TELEVISION LANDSCAPE
  • Mateo EATON, Deputy General Manager ESP, GroupM (CN)
  • 14.30-18.15 CHINESE DIGITAL AND SOCIAL MEDIA LANDSCAPE
  • Moderator: Emmanuel Vivier, Digital & Social Media marketing expert, @emmanuelvivier
  • SOCIAL MEDIA IN CHINA
  • 14.30-15.00  THE BIG PICTURE AND UNIQUE CHALLENGES MARKETERS FACE
  • by Thomas CRAMPTON, Asia-Pacific Director of Digital Influence OGILVY, (HK) – Video Conference
  • 15.10-15.40 > Introduction to TENCENT
  • Social media and cases studies. How are advertisers such as Nike and Dior, using Tencent multiple digital platforms to reach consumers
  • by Jeff KWEK, Head of Strategy & Branding, Online Media
  • 15.50-16h05THE SURGE OF E-COMMERCE: from the rise of group buying to a global online market
  • Keynote: Jeff KWEK, Head of Strategy & Branding, Online Media, TENCENT (CN)
  • 16.15-16.30: Networking Break
  • 16.30-16.45 – ONLINE VIDEO SITES
  • Keynote: Mateo EATON, Deputy General Manager ESP, GroupM (CN)
  • 16.50-17.25  CHINESE PEOPLE ARE CHECKING-IN
  • Keynote: David LIU, CEO JIEPANG (CN)
  • 17.30-17.50 PANEL: DRIVE ONLINE INFLUENCE INTO OFFLINE BUSINESS & BRANDING
  •  Moderator: Emmanuel Vivier, Digital & Social Media marketing expert, @emmanuelvivier
  • Bryce WHITWAM, David LIU, Jan VAN DEN BERGH, Chairman HOLABA (CN), Anina TREPTE, Founder of 360Fashion Network (CN)
  • 18.00-18.15« The Power of brand advocacy »: exclusive presentation of the survey findings over 18 french brands (http://www.holaba.com.cn)
  • Keynote: Jan VAN DEN BERGH, Chairman HOLABA (CN)18.30 END

 


 

DAY 2 – Friday, June 17th

“Brand Experience, Social&Mobile Engagement, Luxury”

 

  • 8.15-9.00: Registration, Breakfast
  • 9.00-10.30: BRAND EXPERIENCE IN CHINA (1/2) Moderator: Laure de Carayon, organizer, @laure2carayon : THE RISE OF SPONSORSHIP SOLUTIONS
  • 9.00-9.30 Introduction to Branded Content, Product Placement, Celebrity Endorsement By Mateo EATON, Deputy General Manager Entertainment Sports Partnerships, GroupM (CN)
  • 9.35-9.50 How to engage millions of web viewers: « Buzz My Heart » by Yue Sai/L’Oréal
  • Keynote: Bryce WHITWAM, General Manager WUNDERMAN (Shanghaï)
  • 9.55-10.10  From a French short TV hit to a branded online serie : « Camera Café », the saga goes on by Nescafé
  • Keynote: Mateo EATON, Deputy General Manager Entertainment Sports Partnerships, GroupM (CN). Nicolas COPPERMAN, Managing Director ROBIN&CO (France)
  • 10.15-10.25 How Augmented Reality promotes VW race cars serie in China
  • Keynote by Olivier AUDOUZE, Marketing Director TOTAL IMMERSION (France)
  • 10.30.10.45 With: Philippe BARBE, Head of Strategy and Marketing CMB, HSBC (FR), Marie DUVAL, Brand Development Platform leader UNILEVER (FR), Nicolas CHEMLA International Strategy Officer, TBWA Being (FR)
  • 10.45-11.00 Networking Break
  • 11.00-12.30 BRAND EXPERIENCE IN CHINA (2/2)
  • Moderator: Emmanuel Vivier, Digital & Social Media marketing expert, @emmanuelvivier
  • 11.00-11.20 – CHINESE MOBILE LANDSCAPE: THE BIG PICTURE (20′)
  • Keynote: Warwick HILL, CEO 3RD SPACE (UK)
  • 11.25-11.45 « SOCIAL GAMING, SOCIAL SHOPPING: empower your consumers and fans to become brand advocates and drive sales » Social Gaming by Jeff KWEK, Head of Strategy & Branding, Online Media, TENCENT – Social Shopping by Anina TREPTE, Founder of 360Fashion Network (CN)
  • 11.55-12.20 -PANEL: MOBILE ENTERTAINMENT TRENDS- Introduction: Anina TREPTE, Founder of 360Fashion Network (CN). With: Warwick HILL, Mateo EATON, David LIU12.30-13.45: Lunch Break

 

  • 13.45-18.00: LUXURY BRANDS : how the ever growing luxury market impacts Chinese marketing, advertising economics and consumer behavior.
  • Moderator: Olivier BURLOT, Investor, media and events in China (HK)
  • 13.45-13.55 – « Affluent people typologies »
  • Keynote: Nathalie OMORI, Founder of ZHENJI (FR)
  • 14.00-14.20 – « Identifying and Reaching Chinese HNWI »
  • Keynote: Olivier BURLOT, Investor, media and events in China (HK)
  • 14.30-14.50 “Decoding the Chinese perception of luxury ads: Beauty for Chinese”
  • Keynote: Laurence LIM DALLY, Managing Director Cherry Blossoms (HK)
  • 15.00-15.20 « Mobile: the ultimate luxury destination ? »
  • Keynote: Warwick HILL, CEO 3RD SPACE (UK)
  • 15.30-15.45: Networking break
  • 15.45-16.05 – PANEL: FROM OFF LINE EXPERIENTAL SHOPPING TO E & M-COMMERCE – Introduction & Moderator: Alexandre MEERSON, Managing Partner La Boutique de Luxe (UK). With Daniel ROGGER, International Sales Director A.LANGE & SOHNE /Richemont Group (Germany) , Warwick HILL, David LIU, Anina TREPTE
  • 16.05-16.25 – Digital activation from Paris to the Chinese consumers: Fantasy or reality ? + « Portrait of the Chinese Blogger »
  • Keynote: Stéphane GALIENNI, Founder BALISTIK*ART, Blogger BUZZ2LUXE (FR), Katja GRAISSE, International PR Manager, BALISTIK*ART
  • 16.25-16.55 – PANEL: RISKS AND WINNING STRATEGIES : from google centric approaches to Branded online communities
  • Moderator: Anina TREPTE, Founder of 360Fashion Network (CN), @aninanet. With Jan VAN DEN BERGH, Alexandre MEERSON, Daniel ROGGER, Nathalie OMORI
  • 16.55-17.25 – « The new Luxury in China – out of the automotive perspective »
  • Keynote: Birgit GEBHARDT, Managing Director TRENDBüRO (Germany)
  • 17.35-18.00 – PANEL: LOCAL LUXURY BRANDS and wealthy chinese craving luxury’s heritage : which market, which stakes for western luxury houses ?
  • Moderator: Eric BRIONES, Strategic planning Director Publicis&Nous, blogger @Darkplanneur. With Valeria LLOPIZ, International Editorial Director ELLE (FR), Daniel ROGGER, Nathalie OMORI, Birgit GEBHARDT18.00 END
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