China Connect 2016
WHAT IS CHINA CONNECT
China Connect is the largest European gathering of experts on Chinese consumer trends, digital and mobile tech marketing. This unique event is reaching out to an audience of top level European marketing and digital decision makers from Luxury, Cosmetics, Fashion, Retail, FMCG, Food & Beverages, Automotive, Services, Travel, Retail, Datas, Communication
WHY SHOULD YOU COME
Learn from and meet the most influential Chinese Internet players, China based marketers, and access the highest level insights to engage and sell globally to China’s increasingly tech savvy, travelled, and discerning consumers:
- Develop your expertise on China’s unique and fast-changing digital scene,
- Explore new business opportunities with leading Chinese tech / digital / mobile and marketing / communication / media players.
- Meet +450 professionals of 20 nationalities
THEY SPOKE AT CHINA CONNECT 2016
ERIC MIKA
Senior Vice President
LeECO (US)
Zhengrong TANG
CTO
TUNIU (CN)
Jean-Pierre RAFFARIN
Former French Prime Minister
Grace HUANG
Founder & CEO
IPINYOU (CN)
Yifang XIONG
Co-founder
EHANG (CN)
Alex MECL
Strategic Global Advisor
WeChat International (USA)
Yan LEE
Head of Product
iCLICK-INTERACTIVE Asia (CN)
Mingpo CAI
President
CATHAY CAPITAL (USA)
Bin GAO
Deputy Business Development China
AXA Group (FR)
Jackie MCKELLAR
Marketing Director
BASE FORMULA LTD (UK)
Alex NAM
Managing Director EMEA
CDNETWORKS (UK)
Julien CHIAVASSA
APAC Digital and E-commerce Director
CLARINS (Singapore)
Dirk ESCHENBACHER
Co-Founder & CMO
ZANADU (CN)
AGENDA
Theme: “Get Mobile”
9-9.45AM – Panel: “WESTERN STARTS-UPS AND THE CHINA OPPORTUNITY”
Mingpo CAI, President CATHAY CAPITAL (US)
Bin GAO, Deputy Business Development China AXA GROUP (FR)
Ethan PIERSE, Managing Director NEST (FR)
Bruno BENSAID, Founder Shanghaivest, Steering Committee Member, Angelvest
9.45-10.05AM – Keynote: “HOW TO SUCCEED IN THE CHINESE APP ECONOMY?”
Thierry GUIOT, South Europe Territory Director APP ANNIE (FR)
10.05-10.45AM – Keynote: “MAXIMISING WeChat’s MOBILE PLATFORM”
Alex MECL, Strategic Global Advisor WECHAT International (US)
11.15-12AM – Keynote: “LEVERAGING CHINA DIGITAL ECOSYSTEM TO TRULY ENABLE A CROSS-CHANNEL STRATEGY”
Julien CHIAVASSA, APAC Digital and E-commerce Director CLARINS
12-12.25AM – Keynote: “UNDERSTANDING DATA IN CHINA TO TARGET EFFECTIVELY VIA CROSS PLATFORM”
Darren JACOBS, Head of Europe iCLICK INTERACTIVE ASIA (UK)
Yann LEE, Head of Product iCLICK INTERACTIVE ASIA (CN)
12.25-1PM – Panel: “UK LEARNINGS & PERSPECTIVES ON CHINESE CROSS BORDER eCOMMERCE FOR EUROPEAN MARKETERS”
Mark HEDLEY, Senior Advisor CHINA BRITAIN BUSINESS COUNCIL (UK)
Jackie McKELLAR, Marketing Director BASE FORMULA Ltd (UK)
2.15-2.35PM – Keynote: “BEWARE WESTERN BRANDS: CHINESE LIFESTYLE BRANDS ARE RISING”
Louis HOUDART, Founder & Managing Partner – CREATIVE CAPITAL CHINA (CN)
2.35-2.55PM – Keynote: “HOW TO MAKE CUSTOMERS LOVE YOU IN ASIA?”
Stanislas de NERVO, Group CEO & Co-Founder DATAWORDS GROUP (JP)
Nicolas IMBERT, Multilingual Webmarketing Director (FR)
2.55-3.40PM – Keynote: “HOW TO CREATE EFFECTIVE SOCIAL CAMPAIGNS IN CHINA”
Pete LIN, Managing Director WE ARE SOCIAL (CN)
3.40-4PM – Keynote “IS YOUR WECHAT STRATEGY SMART ENOUGH?”
Kate TRATTEN, Communications Director – CURIOSITYCHINA (CN)
4.45-5.30PM – Keynote: “UNLEASHING THE POWER OF YOUR AUDIENCES BY CONNECTING BRANDED CONTENT, DEVICES, AND PLATFORMS”
Eric MIKA, SVP of open ecosystems, strategic alliances and partnerships, LeECO (US)
5.30-5.50PM – Keynote: “CHINESE SUCCESSFUL APPROACH OF THE RUSSIAN INTERNET MARKET”
Bernard LUKEY, General Manager YANDEX EUROPE AG (CH)
5.50-6.25PM – Keynote: “GLOBE TROTTING SHOPPER: HOW THE MOBILE CHINESE ARE CHANGING LUXURY RETAIL ABROAD?”
Erwan RAMBOURG, MD, Global Co-Head of Consumer & Retail HSBC (HK)
9.15-9.45AM – Special Guest: Yfang XIONG, Co-founder of EHANG (CN)
Conversation with Marion MOREAU, Head of SIGFOX Foundation
9.45-10.10AM – Keynote: “8 THINGS YOU DON’T KNOW ABOUT PROGRAMMATIC IN CHINA”
Grace HUANG, Founder & CEO IPINYOU (CN)
Q&A with Richard STRUL, Vice-President IAB
10.10-10.30AM – Keynote: THE WAITRESS MISCONCEPTION: Fun facts, crazy incidents and the bitter truth about web performance in China
Chris TOWNSLEY, Director of Sales EMEA CD NETWORKS (UK)
Alex NAM, Country Manager EMEA CD NETWORKS (UK)
11.15-11.45AM – Keynote: “BOOSTING CONVERSION IN THE CHINESE PREMIUM TRAVEL MARKET THROUGH VIRTUAL REALITY”
Dirk ESCHENBACHER, Co-founder & CMO ZANADU (CN)
11.45-12.30AM – Panel: “HOW TO LEVERAGE THE POWER OF MILLIONS OF CHINESE PASSENGERS THROUGH DIGITAL”
Laure BAUME, Executive Director, Customer Division, AEROPORTS DE PARIS (FR)
Dina LITVINOVA, Global Marketing Manager Travel Retail – MARTELL MUMM PERRIER-JOUET (FR)
Stephan GLASSER, SVP Strategic Development L’OREAL TRAVEL RETAIL (FR)
Moderation: Emmanuel TISSEYRE, International Luxury Senior Executive (Former DFS Europe & ME Vice-President)
12.30-12.45am: LUCKY DRAW, Win a Week End, a Dinner and a TV
Jean François FERRET, CEO RELAIS&CHATEAUX (FR),
Jean Yves Favre DARCOURT, General Sales Manager Europe TCL (FR)
2-2.40PM – Keynote: “HOW BIG DATA AND MOBILE CHANGE THE CHINESE TRAVEL INDUSTRY ?”
Zhengrong TANG, CTO TUNIU (CN)
2.40-3.20PM – Panel: “WECHAT, INTERNATIONAL TOURISM and SHOPPING: THE UNEXPLOITED OPPORTUNITY”
Javier FERNANDEZ, Director of Tourism & Luxury EL CORTE INGLES (SP)
Alex MECL, Strategic Advisor WeChat International (US)
Philip GUARINO, Director Europe CHINA LUXURY ADVISORS (FR)
3.20-3.45PM – Keynote: “HOW TO DEVELOP YOUR BUSINESS WITH CHINESE CUSTOMERS FROM YOUR HOME MARKET”
Shengliang YANG, Deputy Head, Europe UnionPay International (FR)
3.45-4.10PM “HOW APPS, BEACONS AND WECHAT CAN WORK TOGETHER TO ATTRACT CUSTOMERS TO YOUR STORES”
Julien SAUMANDE, Founder PHOCEIS (FR)
Julien CAILLEAU, Chief Data Officer ONEY (AUCHAN GROUP ASIA)
CONFERENCE SPONSORS
MEDIA PARTNERS
LOCATION
From: 8.15 AM to 9.30PM (Thursday 6) – 8.15 AM to 4PM (Friday 7)
Where: Maison de la Chimie – 28, rue Saint Dominique, 75 007 Paris
Metro: Assemblée Nationale (line 8), Solférino (line 12), Invalides (line 13)
RER: Line C Invalides
Buses: Lines 63, 69, 83, 93, 94
Parking: Invalides, 23, rue de Constantine (Les Invalides)
From/To : Charles de Gaulle Airport/The venue (Maison de la Chimie)
Estimated time : 40 minutes
Estimated taxi’s cost: 70-85€